BOOGIE WALKTHROUGH STRATEGY VIDEO GAME GUIDE (WII)

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BOOGIE WALKTHROUGH STRATEGY VIDEO GAME GUIDE (WII)

In a slight crouch, Reggie Fils Aime snapped off a left jab followed by a right hook.

Demonstrating how the hand controls of Nintendo's hot selling Wii video game console work in a boxing game, Fils Aime, president and chief operating officer of Nintendo of America, let out a laugh.

He could well afford it. For now, Fils Aime has put real life business rivals at Microsoft and Sony at the receiving end of a pummeling.

Sony's PlayStation 3 and Microsoft's Xbox 360 boast superior computing power, theater quality graphics and loyal followings among hard core gamers. But since its launch seven months ago, the Wii has snared the most coveted prize of all: a sizable and growing following among casual gamers.

The Wii has become a viral and cultural phenomenon all to itself, Fils Aime told reporters and game reviewers who met in Seattle recently to preview Wii's summer lineup of 14 new games.

Casual gamers are a potentially huge, untapped mass market for video games played on TV sets. For most of the past 25 years, video game consoles attached to TVs were aimed primarily at children and hard core gamers, 18  to 34 year old males who failed to outgrow the gaming habit.

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